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Joe Pedott knows firsthand the life-changing difference philanthropy can make in a person’s trajectory. When Pedott found himself living on his own as a teenager, he worried that his lifelong goal of a college education was slipping beyond his reach.

Fortunately, the boy who would go on to become the advertising genius behind the Chia Pet and the Clapper found a lifeline in SGA Youth & Family Services. SGA is a Chicago nonprofit that provides scholarship and educational supports to kids like Pedott—smart, full of potential and lacking the access and means to pursue a college degree.