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The Chicago Wallace Audience Engagement Network's expert forum

The New Media Revolution
How Arts Organizations Can Thrive in the Digital Age

October 10, 2008 >> Although traditional media outlets such as newspapers and television face many threats to their very survival, the New Media revolution is expanding the way that arts organizations can, do, and will reach their audiences and supporters. This half-day event featured experts with real life experience discussing the steps arts organizations can take to implement a successful new media marketing and PR strategy, as well as learn new 21st century skills.

New Media Secrets of the PR Industry (and What They Mean for Arts Organizations)	Brian Solis Author & CEO FutureWorks
Building Communities & Generating Support via Online Social Networks This panel discusses how arts organizations can use online communities to reach and increase their membership, relevance, and revenue sources. Also, we will look at what can be learned from the early online fundraising and community building success of the Obama campaign. moderator: A.K. Crump CEO TasteTV Media	including:    Pete Burgeson Director of Marketing crowdSPRING Daniel Honigman Social Media Strategist Tribune Interactive   Jim Hirsch Founder ChicagoClassicalMusic.org
Incorporating New Media & Web 2.0 to Achieve Profitable Branding & Marketing This panel discusses how arts organizations can more successfully utilize New Media and Web 2.0 to generate awareness and buzz at the local and national level. Options range from blogs, online event calendars and art review sites, to video, mobile networks, and more. moderator: Brian Solis Author & CEO FutureWorks	including:  Erik Schroeder Director of Marketing Lookingglass Theatre Sarah Wambold Museum of Contemporary Art   Pete Burgeson Director of Marketing crowdSPRING Andrew Huff Editor and Publisher Gapers Block
Newspapers Enter the Digital Age: How Arts Organizations can Leverage Newspapers’ Online Initiatives to Reach Audiences, Partners, Supporters & Reviewers	Kara Walsh CEO Metromix

ADDITIONAL RESOURCES
Ready to learn more? We've compiled links, articles and additional reading to help you become familiar with the topics this Forum will explore. Click here for a list of resources. 



COMMENTS
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